Search Engine Optimization - Step by Step.
So - you've picked a domain name, created a snazzy site, figured out how to accept payments and filled your site with "gotta have" products. Time to go live and rake in the cash, right?
Not yet. People need to find your site. Sure, you can call all your friends and tell them, but unless you're really popular, that's probably not going to generate a lot of sales. People find your site through Search Engines like Google, Yahoo and MSN. And for these search engines to find you, you need to understand what they are looking for, what they like / don't like, and how they work before before you launch your site.
Think about it as a dance - it's one thing to get invited, but an entirely different matter to participate. Each search engine - Google, Yahoo, MSN - has its own rules, pace, lingo and particular dress code. You need to understand the nuances between each, pick the right one and learn the correct steps. Only then will you get noticed and stand out from the crowd (hopefully for the right reasons).
Thankfully, search engine optimization (SEO for short) isn't as complicated as you would think. It should be a basic part of your web mastering skills.
There are some terms and codes that you may not be familiar with so we will take the time to teach you how to optimize every single aspect of your site to be a search engine magnet.
You can see from the left hand menu there are many topics. They are broken down into sections of Internal Website changes for true search engine optimization, and External Linking Strategy for true SEO.
Start with the first topic, Internal SEO Methods and work your way step by step through each topic. If you have implemented these simple changes and heeded the advice, your website will be optimized.
Next review the topics in the External Linking Strategy to improve your site. Each topic is clearly explained and important and beneficial.
Once you review and implement these tips, idea's and strategies you are on your way to better Search Engine Results and more traffic.
Remember your search engine optimization job is never over. Linking, Checking, Monitoring, and Creating new fresh pages will keep your site as optimized as possible. These guys change the rules, so you gotta keep up to date on the latest techniques to stay on top. Happy optimizing!
Jim