Anchor Text and Search Engine Optimization
Anchor Text is important for both internal website structure and external linking.
Internally it is wise to use anchor text with your keywords when you link between pages in your website.
To use an Anchor Text Hyperlink view code example here:
<a href="http://www.yoururl.com">Your anchor text</a>
When you discuss a topic in the content of your web page and mention a keyword
that is covered on it's own page, you should use a hyper linked anchor
text to that page. Anchor text is a factor that can increase your Search
Engine Results for keywords and are assumed to be part of Google's
algorithm to determine search engine results.
A prime place to have anchor test is also in the footer section of your website where copyright information is placed.
Example:
2005 Copyright - All rights reserved "Keyword" www.yoursitename.com
(Hyper Linking the word "keyword" to the url for the page where
this Keyword prominent)
External Linking should also utilize the anchor text hyper linking method.
<a href="http://www.yoururl.com">Your anchor text</a>
From articles, to blog posts, to forum signatures, to reciprocal links or, link to us directions, all should include your Major Keyword as a descriptive anchor text hyper link.
It is smart to utilize several different keyword anchor text hyperlinks for various different backlinks. Make a list of all your major keyword phrases and create the anchor link code. Each time you link to a different site, attempt to place a different anchor text link on each site. If you have five major keyword Phrases, you should have multiple links for each of those anchor text hyperlinks.
Watch your search engine results and traffic increase when you utilize the
power of anchor text hyper linking.