Meta-tags - Describe your site.
Your web site needs to have meta-tags. It doesn't matter what some search engine expert told you. Fact is that 1000's of search engines still use your meta content to tell searchers what your site is about.
What is a meta-tag?
Meta-tags look a little like this one:
<title>Page title</title>
<
meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<
meta name="keywords" content="Keywords separated by commas">
<
meta name="description" content="Description of the page">
<
meta name="robots" content="FOLLOW,INDEX">
It should be at the top of your page on EVERY page. I understand you might not be a meta-tag expert but that is no excuse. There are websites that already exist that let you make your meta-tags for free..... with all the bells and whistles.
A good place to generate meta-tags on the fly is http://www.submitcorner.com/Tools/Meta/ .
Meta-tags and page titles are really tied in together, so don't overlook
your page titles.