Press releases to build back links
Another great way to build backlinks is the use of a Press Release. Like article submissions, a press release has the opportunity to be picked up and re-published on a wide variety of websites. Hence creating additional backlinks.
A press release is different from a standard article. A Press release is a News story about some event, some thing, or some one. It is a "news" story and must be written as such. In any news story or journalistic article, the basic WHO, WHAT, WHERE, WHEN, WHY and HOW needs to be addressed. Press releases also must be much longer than an average 250 - 300 word article. A good press release will be a minimum of 500 words telling a complete story about the topic.
Yes webmasters you can write a press release.
Here are the basics of a good press release:
The Content of Your Press Release is crucial.
Remember the following points when writing your News press release.
Is your Press Release newsworthy?
The true reason of a press release is to tell the world a story or news. No
Sales Hype, don't try to make a sale, tell the story. The Who, What,
Where, When , Why, and How.
Grab Attention in the headline and first paragraph. They should tell most of the story. Provide the details after the first paragraph.
Not everything is news. Think of your audience and write something they would want to read.
Make the Press Release create a visual image? Real life examples communicate
the story.
Give the background details that are important to the story.
The Facts Ma'am - Just the Facts. Don't lie, Tell the truth. Avoid Hype, BS, exaggerations etc.
Use an angle.
Use active voice.
Don't be wordy, write clearly and concisely
Don't use unnecessary adjectives.
Beware of jargon.
Avoid the hype. The exclamation point (!) is your enemy.
Finally,
Your press release should end with a short paragraph that describes your company,
products, service and a brief company history.
There are numerous Press release sites on the Internet. Each have some of
their own guidelines. Get that press release submitted and get some additional
traffic to your website as well a valuable backlinks.